OVERVIEW
Freshy is an app to track food expiration dates and set notifications before they expire to remind users to eat it. It also offers users recipes to cook food and gives suggested storage methods to store food.
By simply searching in the app, or scanning a receipt after shopping, users can find recipes and storage methods easily. Because of this, they can use the app to bring convenience to their life.
RESEARCH
Benefits of Reducing Wasted Food
- Reduces methane emissions from landfills and lowers your carbon footprint.
- Saves money from buying less food.
- Conserves energy and resources, preventing pollution involved in the growing, manufacturing, transporting, and selling of food (not to mention hauling the food waste and then landfilling it).
How much food young people waste
Young people (18-24-year-olds) are the worst offenders with 92% admitting they bin fresh food regularly.
90% of young people throw out fruits and vegetables.
Over half of us (51%) feel guilty when we waste fruits and vegetables.
30% unused food is disposed of in industrialized nations.
PROBLEMS
Young people like to buy a lot of food and they forget to eat it. Eventually, that food may even rot.
GOALS
- Learn to cook
- Live a better life
- Help customers buy less food — only what they need.
- Help customers use food they do buy.
- Help customers understand the impacts of food waste.
NEEDS
- A better way to save food
- Create good habits
- Reduce food waste
- Easy ways to save food
SOLUTION
The Freshy app tracks food expiration dates and sets notifications before the food expires and to remind young people to eat it and offer them recipes to cook.
HOW IT WORKS
01Shopping
02Track foods
03Storage
04Recipes
COMPETITORS
FoodKeeper
The FoodKeeper app helps you understand food and beverage storage. It will help you maximize the freshness and quality of items.
Pros:
keeps items fresh longer. It was developed by the USDA’s Food Safety and Inspection Service. Categories: This feature will recommend you to puts food in categories. It is aware food safety.
Cons:
It doesn’t have receipts to help people to cook meals. It doesn’t have a tracking food method.
MyFitnessPal
To add an entry in Calorie Counter & Diet Tracker by MyFitnessPal, simply tap Breakfast,Lunch, Dinner, or Snacks and then search for the food in the app’s 6-million-plus food database or scan the barcode on the food’s packaging and the app will search its 4-million-plus barcodes on file.
Pros:
It tracks your daily calories and nutrient.Track the food you eat and the activity you do.To help you to eat the right food.
Cons:
Not enviromrnt friendly.
SparkPeople
SparkPeople provides a total daily calorie range, as opposed to one set target number. Add foods via search, barcode scan, or even recipes by connecting to the SparkRecipes app.
Pros:
It offers users helathy food recipes. Users can check out daily coaching tips, read expert articles, and scroll the community feed for inspirational member posts.
Cons:
Users can’t track food expiration dates.
PERSONAS
Name: Jane Age: 22Gender: Female
Occupation: College student
Status: Single
Location: San Francisco, CA
Background:
Jane is a college student. She often buys food and cooks at home. She often forgets to eat fresh food and eventually stored food rot. She is looking for an app to remind her to eat fresh food and guide her to cook health.
Technology:
IT & Internet
Software
Mobile Apps
Social Networks
Extrovert
Introvert
Sensing
Intuition
Thinking
Feeling
Judging
Perceiving
Name: TomAge: 30Gender: Male
Occupation: Office Administrator
Status: Single
Background:
Tom is a busy office administrator in San Francisco. He rarely cooks, but he prepares breakfast for himself everyday. He en- joys life and would like to do anything to make his life more interesting.
Technology:
IT & Internet
Software
Mobile Apps
Social Networks
Extrovert
Introvert
Sensing
Intuition
Thinking
Feeling
Judging
Perceiving
Name: TinaAge: 45Gender: Female
Occupation: Office Administrator
Status: Married
Background:
Tina is a full-time mother with two kids. She likes to cook for children everyday. She wishes to have a guide to help her in cooking.
Technology:
IT & Internet
Software
Mobile Apps
Social Networks
Extrovert
Introvert
Sensing
Intuition
Thinking
Feeling
Judging
Perceiving
IA MAP
HIGH FIDELITY
Try to achieve perfect pixels and design icons in the page. I used the most straightforward and most direct design to help users improve the user experience and increase user activity.
Add your food
Users can track your food by either texting it or scanning the receipt. The food list can automatically appear on your food list.
View storage methods and add food
By searching the food on the storage search bar, users can view suggested storage methods and track expiration dates.
View storage method and add food
By searching the food on the storage searching bar, users can view some suggested storage method of the foodand track the expiration dates.
View recipes
Users can view some suggested recipes based on food. It gives users suggested recipes and can help cook.
Get notification
Users can get notifications before food expires. Users can also edit food quantity and expiration dates before food expires.
Get notification
You can get notification before it get expired. You can also edit food quantity and expiration dats before it get expired.
USER FLOWS
STORY
Jane always buys a lot of food and puts it in the refrigerator. She wants the app to track her food and remind her to eat it and give her recipes to cook it.
RESULT
Track food and get recipes.
STORY
Tom is a busy professional. He rarely cooks. He buys a lot of snacks. He needs suggested storage methods and notifications to remind him to eat food.
RESULT
Track food and search how to store food.
STORY
Tina is a full-time mom. She needs to prepare food at home everyday.
RESULT
Track food, search how to store food and review recipes.
TYPOGRAPHY
LOGO GUIDE
COLOR PALETTE
100%
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#9bd07c
R:155 G:208 B:124
C:42% M:0% Y:68% K:0%
#f6d208
R:246 G:210 B:8
C:5% M:14% Y:100% K:0%
INFOGRAPHIC
MICROSITE
MARKETING ADS
REFLECTION
While working on this product. I learned more about product thinking and critical thinking. Additionally, guiding and leveraging other people's feedback is a huge challenge to designers since we constantly share our work with both designers and non-designers. I also learned which feedback to take and which to pass on.