OVERVIEW
Order delicious, authentic pizza and support your favorite local pizzeria anywhere, anytime. Slice is deliciated to making it easy to order delivery and accurately from your favorite local pizzeria. You can select your favorite pizza by today’s deal, popular items and view other customers’ review.
PROBLEMS
Users are busy with meal times. Eating in restaurants always takes time to wait. Users want to order a pizza as lunch or snacks instantly nearby and save time.
APPROACH
To help users to get a pizza from nearby, and to make the meal easier and faster. Users can order a meal in advance. The order can be delivered in time.
SOLUTION
Provide an app for users to order a delivery at nearby pizza stores.
COMPETITORS
CAVIAR
Caviar is an app to order fresh, hot meals from the restaurants in the city. It pays to use Apple Pay. Caviar’s free food delivery app is currently available in Atlanta, Boston, Brooklyn, Chicago, Dallas, Los Angeles, Manhattan, Philadelphia, Portland, Queens, Sacramento, the San Francisco Bay Area, East Bay, Seattle, St Paul, and Washington DC.
WHAT’S GOOD
Users can order any kind food from the app Users can read comments on the app.
FIVE GUYS
Users can find the closet Five guys Burger & Fries restaurant through this app. Place the order, and pick up the food today.
WHAT’S GOOD
Users can read the comments of food at the app. Users can order items from local restaurant. Users can order online and pick up at local store.
IA MAP
PERSONA
"I like pizza. I would like to try delivery pizza on my lunch break."
Helen
Age:22
Occupation: College student
Marriage status: Single
Goals
Convenient to get a pizza slice.
To get an affordable lunch.
Frustrations:
SomeBmes it takes a very long Bme for delivery.
She always forget to order the pizza in advance.
Personality:
Helen is a student at the Academy of Art University. She has class everyday. She is always busy with her assignments and has less time to go out for a dinner. Her favorite pizza store, called Sunrise Deli is in front of her school. Because it is very close to her school, the pizza may be delivered fast.
"I like to have a slice of pizza when I am on lunch break. If somebody can send it to me, that’s great!"
Leon
Age:28
Occupation: Marketing Manager
Marriage status: Single
Goals
To get an easy and tasty fast food for lunch.
He doesn’t want to take much time waiting for his lunch.
Frustrations:
Sometimes it takes a very long time for delivery.
Some stores have the minimum purchase amount for delivery.
He lives very far, so some pizza stores can’t deliver to his home.
Personality:
Leon is a marketing manager at a company on Market street. He likes pizza. He thinks having pizza for lunch when he is busy at work is a good choice. There are many fast food restaurants near his office, but it always takes time to wait. Ordering on line is a good choice. He can choose either delivery or pick up from restaurant.
"Slice is convenient and fast. I can have more time to prepare something else for my party."
Maggie
Age:33
Marriage status: Married
Marriage status: Married
Goals
To get many kinds of pizzas.
To get some pizza to feed everyone at a party.
Saves time and she has more time to prepare other foods at the party.
Frustrations:
Sometimes it takes a very long time for delivery.
The party takes time, the pizza always gets cold.
Personality:
Maggie is a housewife who lives in East Bay. She often has parties at her home. She has a lot of food to prepare. Preparing pizza at home is a complicated process. If she orders outside, it can saves her so much time to prepare other stuff at the party. She can also get many kind of pizza from different stores which is easy and fast.
WIREFRAMES
HIGH FIDELITY
USER FLOWS
Helen
"I like to have a slice of pizza when I am in lunch break. I like to explore popular pizza. If somebody can deliver it to me,that's great!"
Leon
"I am always busy at work. I like to have a very fast food like a slice of pizza for my lunch. If somebody can deliver it to me, that’s great!"
Maggie
“Slice is convenient and fast. I can have more time to prepare something else for my party and share my reviews with others.”
LOGO
COLOR PALLETE
TYPEFACE
REFLECTION
This project was a great opportunity to learn about the entire process of user experience design. The most important things I learned from this project is to be clear about the user flow.This experience has helped me have a deeper understanding of how to develop a productfrom the ground up.